In the centre of Elliot Lake, Yanick’s Muscle Factory, at 111 Central Avenue is a testament to determination and community spirit. Owned by fitness enthusiasts Yanick and Crystal Baillargeon, the gym has become a hub for fitness lovers and a second home for its members since its inception in 2015.
Baillargeon’s journey into the fitness world began at the age of 14. What started as a personal passion evolved into a dream of opening a gym, culminating in his first training sessions conducted from home in 2014.
“I’ve always had a love for fitness, and I knew I wanted to share that with others,” the owner explains.
Today, Yanick’s Muscle Factory offers a diverse range of training styles, specializing in strength and conditioning as well as rehabilitation from injuries and surgeries.
With extensive experience as an athlete in bodybuilding, strongman competitions, powerlifting, and arm wrestling, Baillargeon is dedicated to helping clients achieve their individual goals.
“We treat our members like family,” he emphasizes, creating an inclusive environment where everyone, regardless of age or fitness level, is welcomed and encouraged.
The sense of community is palpable at Yanick’s Muscle Factory, where events are regularly organized to foster camaraderie among members. Whether it’s a friendly competition or a social gathering, the gym’s atmosphere is designed to make everyone feel supported and motivated.
“We make sure no one gets injured due to bad form and provide personalized programs to help each member reach their potential,” Baillargeon notes.
Since opening its doors, the gym has celebrated numerous successes, including members who have become world champions in powerlifting and national champions in strongman competitions. Baillargeon was a World Champion in 2023 lifting a whopping 945 lbs, and his wife Crystal is currently ranked number one female in deadlifting in Canada.
With 20 years of experience in training, Baillargeon has trained many world champions including Max “The Wolverine“ Boudeault, third strongest man in the world.
The business owner proudly shares stories of clients who have lost significant weight—some shedding as much as 150 pounds.
“I’ve had some clients train with me for over ten years. Their transformations are what makes this all worthwhile,” he says.
However, the journey hasn’t been without its challenges. The COVID-19 pandemic posed significant obstacles, forcing the gym to close for nearly two years.
“Recovery was tough,” Baillargeon admits. “In a small town like Elliot Lake, word of mouth is our best advertisement, and many people are initially intimidated by gyms.”
Yet, once individuals step through the doors, they often find a welcoming atmosphere that eases their anxieties.
Equipped with top-of-the-line Rogue equipment, the gym caters to various training styles. From high-end lifting bars to specialized rehabilitation equipment like the reverse hyper for spinal decompression, everything is meticulously maintained.
“We ensure that all our equipment is always in good working condition,” assures the owners.
To promote classes and boot camps, the business utilizes social media platforms like Instagram and Facebook, showcasing members’ achievements and fostering local encouragement.
“It’s amazing to see the community rally behind each other,” he says.
He has witnessed countless fitness trends come and go. He emphasizes the importance of hard work and nutrition over fleeting fads.
“There are no shortcuts in fitness; it’s all about dedication,” he insists.
The gym isn’t just a place for personal fitness journeys; it also plays a pivotal role in the community. It has hosted provincial qualifiers for strongman competitions and the World Deadlift Championship.
On January 18, 2025, at the Elliot Lake Moose Lodge, they will host “Clash of the Titans”, a deadlift and arm wrestling competition, continuing to motivate members to exceed their expectations.
Believing in the importance of community support, the business sponsors local initiatives, including dance programs and partnerships with Elliot Lake Secondary School.
Baillargeon has also conducted lifting classes for seniors at the Gentle Shepherd Church and Club 90.
“Giving back is essential,” he says, “and we strive to share our passion for fitness with everyone.” Baillargeon boosts that he has the best senior classes, “I have one male client who is 91, a female client that is 67 and can lift 280 lbs.”
At the gym, the philosophy is clear: “Achieve things yourself before trying to teach something you have not done, learn from different people, and always pay attention to your clients and how they feel.”
This commitment to personal growth and community support makes Yanick’s Muscle Factory more than just a gym; it’s a family united by the pursuit of health and wellness in Elliot Lake.