It's back!
If you've ever visited a Tim Hortons location, you are familiar with their contest "Roll Up The Rim To Win," a contest that happens has Canadians rolling their coffee cup rims to see if they're a big winner.
Starting in 1986, Tim Hortons launched its first "Roll Up The Rim To Win" as a way to thank their customers. This contest began at 246 restaurants. Now, this contest has spread to over 3,500 restaurants and has spread into a global annual event in the United States and Afghanistan.
ElliotLakeToday took to the streets today to get reactions from customers about the contest.
When asked if she frequents Tim Hortons more frequently now that the contest has begun, Emily Hillsboro said she doesn't come more often because "there's just no point."
"I usually come here twice a day: once before work and once after work," she said. "I'm not about to come more often because there's a chance to win a car. The odds of that happening are slim to none. The biggest prize I have ever won was a Tims card about five years ago."
Leaving the restaurant with four coffee cups, Harry Wilson said he buys coffee for the office for a week and three other people will take turns, each buying for a week and came up with a plan if winning tabs are rolled.
"There's four of us, so we take turns buying the regular daily coffees," he explained. "We take a container and all food tabs that are rolled go into it until the last week of the contest. Then we use them for us, unless it's a big prize. If it's a big prize, like the TV or car, we decided we would sell the items and split the money. It's only fair. We all chip in for these drinks so it makes sense that if a big prize is won, it's not just one person winning. It's all of us."
This year, to celebrate Canada's 150th birthday, there are over $36,000,000 in prizes, such as:
- 2018 Honda Civic (50 cars)
- 500 prizes of free coffee for a year
- 100 gift cards worth $5,000 each
- 50,000 Tim cards that are $50 each
- food prizes, such as coffees, teas, donuts, cookies, muffins
As many get eager to finish their hot beverage in order to roll up their rims, some roll up their rims and find nothing.
This has happened all too frequent for Tim Hortons lover Cary Currie.
"The biggest prize I have won was the right to play again," she said.
According to Jenny Labrosse, even winning a donut is still better than not winning anything at all.
"I get a coffee probably twice a day if I'm out for appointments," she said. "And I'll bring my husband one to two a day to his office if I'm close by. I've never won more than a few coffees, donuts, but that's ok because it's better than nothing. Some years I've been luckier than others but I don't go to Tim Hortons any more often just because Roll Up The Rim is on."