BLIND RIVER - Courtney Howson’s Forrest Glen Candle Co. is an example of a small-town business that has blossomed into a nationwide success.
What started as a creative outlet in 2017, a balm for burnout from her mental health counseling job, has transformed into a thriving online candle business, shipping its fragrant creations across Canada and beyond.
Initially, Howson’s soy wax candles were made as gifts, but the overwhelmingly positive response from friends and family lit a fire under her. “I took the plunge, debuting at a Christmas market in November 2017,” said the entrepreneur. The reception was fantastic, a veritable bonfire of enthusiasm.
This led to a brief stint with a Main Street pop-up shop in Blind River. However, online sales quickly became the dominant force, prompting a shift to an exclusively online model in 2018.
Today, Forrest Glen Candle Co. maintains a strong local presence, offering free pickup in Blind River and partnering with several North Shore retailers. Howson’s dedication to quality is paramount.
“Every candle is meticulously crafted using 100 per cent organic, North American soy wax and premium, phthalate-free fragrances,” assures Howson.
She emphasizes the cleaner burn and longer lifespan of soy wax compared to paraffin, making it a healthier choice for homes. Their candles are not only made with eco-conscious materials but also come in recyclable and reusable glass vessels. You can find a variety of candles on their website, including their best-sellers.
The Blind River collection itself is a love letter to her hometown. Candles are named after local landmarks like Boom Camp Trail and Lauzon Sunset, a testament to her deep-rooted connection to the community.
“It’s not just about selling candles; it’s about sharing a piece of Blind River with the world,” emphasized Howson.
Social media has been instrumental in the business’s growth. Howson leverages platforms like Instagram and Facebook to connect directly with customers, fostering a vibrant online community. It’s a two-way street; she responds to queries, solicits feedback on new scents, and even shares some lighthearted candle-related humour. It’s a masterclass in social media engagement.
Giving back is woven into the fabric of Forrest Glen Candles. The company generously donates products to local events, charities, and organizations, from women hockey teams to food banks.
A recent collaboration with W.C. Eaket secondary school art students resulted in a limited-edition candle, housed in hand-sculpted clay vessel, which encapsulates their commitment to community. These candles will soon be added the company website.
Moreover, Howson cultivates strong relationships with other small businesses, collaborating on retail partnerships. This network of support is clearly a vital part of her success. “I am a true believer in the power of collaboration,” states the owner.
Looking ahead, the self-taught candle maker envisions continued growth, hoping to expand into more retail locations, perhaps even partnering with larger retailers like Chapters Indigo. “My ambition is to make Forrest Glen candles accessible to a wider audience.
Ultimately, the most rewarding aspect is the connection with her customers. Those heartfelt words of appreciation – “You’re the candle girl! I love your products!” – are what fuel her passion.
Forrest Glen Candle Co. is a testament to handcrafted artistry. It’s a heartwarming success story, illuminating homes and hearts across the country. To learn more about Forrest Glen Candle Co., visit (http://www.forrestglencandleco.com) and follow their social media channels.