Canada’s national organization representing the interests of Indigenous businesses has undergone a branding refresh.
The Canadian Council for Aboriginal Business (CCAB) will now become the Canadian Council for Indigenous Business (CCIB), which comes in time to mark the organization’s 40th anniversary. A new logo has been launched as well.
“As we evolve and grow, it’s important for our visual identity to evolve with us. Updating our logo allows us to stay relevant, modern, and reflective of our evolving role during an exciting time,” the organization said in a statement.
“Our brand refresh is more than a logo. It’s about reaffirming our dedication to supporting Indigenous businesses and fostering economic growth in Indigenous communities.”
The new logo features a shining sun, which depicts a bright future, new energy and growth. A converging path represents the grounding of Indigenous and non-Indigenous businesses on the journey together toward new and exciting opportunities ahead. Finally, the feather symbolizes mutual respect, strength and integrity. Eagle feathers are often gifted by Indigenous community leaders to demonstrate this respect.
CCIB also announced name changes to some of its programs.
Certified Aboriginal Business (CAB) will become Certified Indigenous Business (CIB); Progressive Aboriginal Relations (PAR) will become Partnership Accreditation in Indigenous Relations (PAIR); and Tools and Financing for Aboriginal Business (TFAB) will become Tools for Indigenous Business (TIB). Supply Change is being introduced as a five-pillar procurement strategy.
CCIB aims to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities, and awareness. CCIB offers knowledge, resources, and programs to its members to cultivate economic opportunities for Indigenous peoples and businesses across Canada.